This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:

Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.)

…or something like this:

The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.

As a new WordPress user, you should go to your dashboard to delete this page and create new pages for your content. Have fun!

World's Children: Project Overview

The plan

Combine a Database Model with a Hierarchical Model

By combining the hierarchical structure for navigation with the flexibility of a database model for content organization, their website benefits from:

Details

World’s Children desired an updated website with intuitive navigation, elevated branding, and responsive design with an easy check-out process.

CLIENT NAME : World’s Children

PROJECT TYPE :​​ UX/UI, Branding​

TIMELINE : 1 months

TOOLS : FIGMA, Illustrator, Photoshop, WordPress

ROLES : UX/UI Designer, Developer

Project phases

This case study reviews the Ideation and Prototype phases in detail.

The Ideation phase includes the donor task flow, low-fidelity wireframes, and responsive wireframes.

The Prototype phase which includes the mood board, UI kit, high-fidelity wireframes, and high-fidelity prototype.

Leveraging the insights gained from a previous website redesign for this client, I was able to apply relevant research directly to this project, ensuring a cohesive and data-driven approach.

View research here.

My approach

Deep Dive into Competitors, Users, and Goals

I start by getting to know World's Children's audience intimately. Through observational, quantitative, and qualitative research, I identify the website's top goals and user needs.

Put Everything in Context

Leveraging insights from Stage 1, I craft personas, a problem-solution matrix, and an outline of business goals to inform the design of a website that surpasses the current one.

Ideating

In this stage, I brainstorm the foundation for their website, which includes the sitemap, task flow, and wireframes. 

Prototyping

During prototyping, I developed an enhanced brand identity and interface kit, hi-fi wireframes, and, finally, the prototype.

To view this case study in its entirety, revisit here on a desktop device.

World's Children: Project Overview

The plan

Building a website encompassing World's Children's mission

This project follows a clear four-stage approach, designed to deliver a website that not only looks great but actively supports World’s Children’s goals.

Details

World’s Children desired an updated website with intuitive navigation, elevated branding, and responsive design with an easy check-out process.

CLIENT NAME : World’s Children

PROJECT TYPE :​​ UX/UI, Branding​

TIMELINE : 6 months

TOOLS : FIGMA, Illustrator, Photoshop, WordPress

ROLES :​​ UX/UI Designer, Researcher, Developer

Project phases

The Research phase includes the competitive analysis and user (observational, quantitative, and qualitative) research.

The Critical Assemblage phase includes the user personas, business goals, and a problem-solution matrix.

The Ideation phase includes the sitemap, task flow, low-fidelity wireframes, and responsive wireframes.

And finally, the Prototype phase which includes the mood board, UI kit, high-fidelity wireframes, and high-fidelity prototype.

My approach

Deep Dive into Competitors, Users, and Goals

I start by getting to know World's Children's audience intimately. Through observational, quantitative, and qualitative research, I identify the website's top goals and user needs.

Put Everything in Context

Leveraging insights from Stage 1, I craft personas, a problem-solution matrix, and an outline of business goals to inform the design of a website that surpasses the current one.

Ideating

In this stage, I brainstorm the foundation for their website, which includes the sitemap, task flow, and wireframes. 

Prototyping

During prototyping, I developed an enhanced brand identity and interface kit, hi-fi wireframes, and, finally, the prototype.

discovered PROBLEMs:
SOLUTIONs :

This case study includes detailed visuals and interactive elements that are best viewed on a larger screen.

To view solutions, I recommend checking this case study out on a desktop device for an optimal experience.

Goals

Simplify Navigation

I created an intuitive and responsive navigation system that's easy to use on any device. No more getting lost in a maze of pages! Users should be able to find what they're looking for quickly and effortlessly.

Frictionless Donations

Make the checkout process a breeze. Donors shouldn't have to jump through hoops to support our mission. I created a smooth and user-friendly experience that encourages them to become heroes for children.

Focus on Impact Above the Fold

The most crucial information about your organization and its impact should be clear and prominent as soon as visitors arrive. Capture their attention with inspiring content and a clean, uncluttered design.

Storytelling and Hero's Journey

Showcase the stories of the children you help in a captivating way. Let donors see the difference they can make. Frame their contribution as a heroic act – a chance to be a champion for these kids.

To view this case study in its entirety, revisit here on a desktop device.

Coming soon

I’m in the process of adding or updating this project. Come back soon. 

Download my resume