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This project includes Ideation and Prototype phases.
The Ideation phase includes the donor task flow, low-fidelity wireframes, and responsive wireframes. The Prototype phase which includes the mood board, UI kit, high-fidelity wireframes, and high-fidelity prototype.
Note: This project leveraged research conducted during our website redesign for this client, ensuring a cohesive and data-driven approach.
To view this case study in its entirety, revisit here on a desktop device.
World's Children: Project Overview
The plan
Using the design thinking framework to launch an engaging and action-inducing website.
This project follows a clear four-stage approach, designed to deliver a website that not only looks great but actively supports World’s Children’s goals.
Details
World’s Children desired an updated website with intuitive navigation, elevated branding, and responsive design with an easy check-out process.
This project includes four out of the five design thinking framework phases.
The Research phase includes the competitive analysis and user (observational, quantitative, and qualitative) research.
The Define phaseincludes the user personas, business goals, and a problem-solution matrix.
The Ideation phase includes the sitemap, task flow, low-fidelity wireframes, and responsive wireframes.
And finally, the Prototype phase which includes the mood board, UI kit, high-fidelity wireframes, and high-fidelity prototype.
How I used the design thinking approach:
Deep Dive into Competitors and Empathize with Users
The team started by getting to know World's Children's audience intimately through observational, quantitative, and qualitative research.
Define and Contextualize
Leveraging insights from Stage 1, I participated in crafting personas, a problem-solution matrix, and an outline of business goals to inform the design of a website that surpasses the current one.
Ideate
In this stage, we develop the foundation for their website, which includes a sitemap, task flow, and wireframes.
Prototype
I developed an enhanced brand identity and interface kit, hi-fi wireframes, and, finally, the prototype.
Project goals:
Simplify Navigation
Create an intuitive and responsive navigation system that's easy to use on any device.
Frictionless Donations
Create a smooth and user-friendly experience that encourages them to become heroes for children.
Focus on Impact Above the Fold
Capture attention with inspiring content and a clean, uncluttered design.
Storytelling and Hero's Journey
Showcase the stories of the children they help in a captivating way. Let donors see the difference they can make.
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